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In a hot market, any agent can help sell your properties. The Layson Group, on the other hand takes a unique and proactive approach to help promote and establish your brand as one of the premier builders or developers in Nashville, ultimately increasing your bottom line.


Below are a few examples of what we do differently to help market your properties, strengthen your brand and help protect your overall margins.

3D Home Tour

Besides a video tour, we can also provide a 3D home tour that allows potential buyers to virtually tour your home, creating a more immersive experience.

Property & Community Video Tour

We provide all of our clients with a video tour of their properties. If the project is large enough, we also have will work with one of the top videographers in Nashville to showcase its amenities and the surrounding community. This allows us to tap into the emotional trigger points for a prospective home buyer. Below is a video similar to what we will provide for these larger projects.

Luxury Brochures

We make sure your homes leave a lasting impression and stand out against the competition with these luxury brochures. For larger projects we use the luxury booklets that tell the story of your development and surrounding community.



Not only do you want to make sure your properties are seen, but you want to make sure they are seen by the right people. Layson Group has a strong network that we rely on to help sell our client's properties. In fact, some of our past clients include Fortune 100 companies like Apple, top country stars, and music industry executives. We are also members of a luxury real estate network in Nashville, which helps high end properties gain more exposure with the right audience.

Our Website

There are only a handful of real estate agents in Nashville that can claim over 9,000 targeted visitors to their website per month and we are proud to be one of them. We have one of the top ranking real estate websites in Nashville and will showcase your home as a featured listing, generating more exposure for your property.

Advertising on Facebook

We pay to advertise your properties on Facebook because it allows us to specify who we want to target based on their income, where they live and if they're more likely to move in the near future. When a potential buyer clicks on your ad, they are sent to a landing page, where we collect their information so we can reach out and provide them with more details about your properties. This leads to more chances of converting a prospect into a sale.

Google Adwords

We pay for ads to pop up anytime someone searches for terms like "new construction homes for sale" or "homes for sale in Nashville" By doing this, we are able to capture an audience that is showing intent to purchase a new construction home or a property in the area of your development.

Monthly Newsletter

We send a monthly newsletter to over 10,000 buyer prospects in our database. Your properties or development will be showcased in the newsletter as a "Featured Development," providing even more exposure.


Ready to get more out of your marketing?