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In a hot market, any agent can help sell your home. The Layson Group, on the other hand takes a unique and proactive approach to help promote your home, ultimately increasing your bottom line.


Below are just a few examples of what we do differently to help market your home.

3D Home Tour

Besides a video tour, we can also provide a 3D home tour that allows potential buyers to virtually tour your home, creating a more immersive experience.

Luxury Brochures

We make sure your home leaves a lasting impression and stands out against the competition with these luxury brochures. For larger projects we use the luxury booklets that tell the story of your development and surrounding community.


Not only do you want to make sure your home is seen, but you want to make sure it is seen by the right people. Layson Group has a strong network that we rely on to help sell our client's properties. In fact, some of our past clients include Fortune 100 companies like Apple, top country stars, and music industry executives. We are also members of a luxury real estate network in Nashville, which helps high end properties gain more exposure with the right audience.

Our Website

There are only a handful of real estate agents in Nashville that can claim over 9,000 targeted visitors to their website per month and we are proud to be one of them. We have one of the top ranking real estate websites in Nashville and will showcase your home as a featured listing, generating more exposure for your property.

Advertising on Facebook

We pay to advertise your home on Facebook because it allows us to specify who we want to target based on their income, where they live and if they're more likely to move in the near future. When a potential buyer clicks on your ad, they are sent to a landing page, where we collect their information so we can reach out and provide them with more details about your home. This leads to more chances of converting a prospect into a sale.

Google Adwords

We pay for ads to pop up anytime someone searches for terms like "Green Hills homes for sale" or "homes for sale in Nashville" By doing this, we are able to capture an audience that is showing intent to purchase a home in the exact area where your home is located.

Monthly Newsletter

We send a monthly newsletter to over 10,000 buyer prospects in our database. Your home will be showcased in the newsletter as a "Featured Listing," providing even more exposure.

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